Tag: in depth interviews

• cognitive flows, diary study, in depth interviews, journey mapping

  Understanding the drive thru experience

  A few seconds of friction can be the difference between a loyal customer who returns to Starbucks and one who chooses a competitor for their next morning drink order.

  
• in depth interviews, unmoderated interviews

  Comparative Analysis: Pricing improvements

  When is pricing helpful, and how should it appear?

  
• diary study, in depth interviews

  Competitive Analysis: Finding users where they are

  How are users leveraging Peer to Peer payments?